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‘It’s unlike any other social platform’: How brands are tapping into Gen-Z influencers on TikTok
October 10, 2019
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For its campaign, Hero Cosmetics spent hours scouring TikTok and found 20 creators, asking them to create two videos over two weeks in conjunction with the brand’s move into Target. Through that campaign, the brand saw a 12% engagement rate, versus 4.5% on Instagram stories. Hero Cosmetics declined to share the specific creators it worked with but noted it reached 4.3 million people through the campaign.
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