Careers

Area of Focus

Output

Content Strategy

• Own and lead content strategy from ideation to execution
• Manage Social Coordinator to expand Hero’s digital presence across various social channels (Instagram, YouTube, Twitter, etc)
• Oversee efforts for our new skincare ‘zine and blog - help with content and ideation

Brand Building

• Initiate and lead above-the-line marketing efforts like out-of-home, print, ads, etc
• Initiate and lead below-the-line marketing efforts like email, SEM, social, etc
• Lead and own sampling campaigns to encourage trial and awareness of our products
• Source and lead brand partnerships and manage Marketing Associate to execute on-brand partnerships that help broaden awareness, elevate our brand, and acquire customers
• Own the experience from awareness, consideration, purchase, to brand advocacy

e-Commerce/Digital

• Own, lead and manage herocosmetics.us and innovate with new features, functionality, design updates to always improve the customer experience
• Oversee/lead digital customer acquisition via paid media channels
• Own all touchpoints related to herocosmetics.us such as first interaction on site or via newsletter, shipping confirmation emails, loyalty program triggers, etc
• Own CRM process and program and gain subscribers to Subscribe and Save and Loyalty Program

Cross-Channel Marketing

• Coordinate and execute cross-channel marketing campaigns across social, web, media, email, and any other relevant touchpoints

Project Management

• Deliver all projects with flawless execution on time, on budget
• Understand basic project management principles to lead agency partners and internal team across the project finish line
• Work closely with agency partners to scope, execute, and deliver