Press

Oct. 10, 2019
‘It’s unlike any other social platform’: How brands are tapping into Gen-Z influencers on TikTok

For its campaign, Hero Cosmetics spent hours scouring TikTok and found 20 creators, asking them to create two videos over two weeks in conjunction with the brand’s move into Target. Through that campaign, the brand saw a 12% engagement rate, versus 4.5% on Instagram stories. Hero Cosmetics declined to share the specific creators it worked with but noted it reached 4.3 million people through the campaign.

error icon

You can only choose one type of subscription frequency for the same product.

🎁

Free Black History Month bag with orders $39+ (no code needed)

You'll get free gift in this order! Select gift in cart.

Loading yellow icon animation.
Heads up, redeeming points for a discount reward is non-reversible.

This website uses cookies

By clicking Allow All, and/or continuing to use our website, you agree to the storing of cookies on your device to enhance site functionality, performance, navigation, as well as for Hero Cosmetics marketing efforts. Please review our Privacy Policy for additional information.