![](http://www.herocosmetics.us/cdn/shop/articles/glossy_7eb52464-2b63-4064-a9da-d85d446df9c1.jpg?v=1602524067&width=2018)
The use of hydrocolloid acne patches in beauty caught on in South Korea around 10 years ago and has since become a K-beauty staple. Ju Rhyu founded Hero Cosmetics in 2017 with its flagship hydrocolloid Mighty Patch, and has since expanded to other patches including micropoint and daytime patches.