"We've heard stories and seen photos from hospital staff that their faces are breaking out and irritated from wearing masks and protective gear for so long," a press release from the brand's CEO and co-founder, Ju Rhyu reads. "Because we are so grateful for health care workers and all those who are on the front lines of fighting COVID-19, the least we could do is offer to donate our Rescue Balm in an effort to help refresh their skin and help calm any breakouts caused by masks and other protective gear."