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Skin School  >   date=2019-08-19

Mobile Marketer: Hero Cosmetics doubles down on TikTok after results dwarf Instagram's

By Hana Kim

August 19, 2019

Hero's latest social video campaign follows one that accompanied its introduction to 1,500 Target stores last month. The push helped to double Hero's sales goals at Target. TikTok videos were seven times more cost-effective than Instagram Stories and showed a 12% engagement rate, compared to 4.5% for Instagram. 

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