Adult Acne Sufferers Long For Products That Can Really Help Them. Are Indie Beauty Brands Responding?
By Alan Kwok
June 04, 2020
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“There is definitely white space in the acne market,” says Ju Rhyu, founder of Hero Cosmetics, the brand behind the Mighty Patch hydrocolloid pimple product. “Partly it’s because most of the acne care brands are owned by the same four large companies and partly because there has been little to no innovation in the space.”