Hero Cosmetics co-founder Ju Rhyu led an intimate discussion during the event at Naked Retail’s New York City outpost with Fur co-founder Laura Schubert, Scentbird co-founder Rachel ten Brink and Amy Ling Lin, founder and CEO of Sundays, that delved into realities of female entrepreneurship. The quartet pledged to plow full speed ahead with expansion plans with or without outside financing.