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DTC startups turn to partnerships to drum up excitement during a volatile summer
August 31, 2020
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The direct-to-consumer startup world is tight knit, so many of these partnerships are formed through mutual connections between vendors or CEO networking groups. Ami Wellness, for example recently ran a limited promotion in conjunction with other wellness brands Hero Cosmetics and Saalt, where Ami sold “period care” kits featuring all of their products.
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